![]() ![]() Marini described that the company was founded in a town called Apples, and this was one of their first mice designed in 1980/81:Īs mentioned earlier, part of the design process for Logitech involves bringing in students and gamers (see later) to discuss and help design the products. Maxime Marini, the Senior Director of Engineering, Gaming and Retail Pointing Devices at Logitech, started the day recalling Logitech’s history and work ethic. This mini-article from the event will cover two main topics – the tour, and the products. Part of this is benefited from Logitech’s testing facilities, which became part of the tour. With these in hand, when new inventions are made, it allows Logitech to invest in cross-licensing deals with the patent holders and to work closely with them for new technology. Secondly, it gives them access to students who have grown up with Logitech, offering a different perspective having grown up with the company in their gaming life as well as new ideas. This means, in part, cooperating with professors with research grant funding to analyze various concepts of human interaction or developing better ways for that interaction. Firstly, access to engineers and professors to collaborate on research. Logitech is highly integrated with EPFL, the École Polytechnique Fédérale de Lausanne, a top-20 university worldwide with a focus on engineering. But Logitech is perhaps in a better position than most on this front. As someone with background in scientific research, it makes complete sense to me to take this approach, although it does not tell the whole story when developing a product. Logitech has many angles for a story, but the one they want to promote is the ‘Win with Science’ ethos. Whenever the media are invited to a tech day like this, it is usually derived from the need to tell a story (and promote products). Now armed with their Logitech G brand for gaming for a number of quarters, Logitech invited influential media to their Daniel Borel Innovation Center in Lausanne, Switzerland, to get a taste of the company and their efforts moving forward. That lack of focus has been examined internally and repurposed into targeting their core demographic. In recent years however, Logitech’s focus has not always been obvious due to their splitting out into other segments such as audio and touch screen remote controls. As a result, Logitech is always on the periphery of discussions when it comes to building systems. I remember my G7 wireless mouse and G15 keyboard combination back in 2005-2006 when I was clan gaming, but Logitech’s history goes back way beyond this to some of the first early iterations of mouse design. For most users who have discussed the multitude of peripherals on offer for PC users, Logitech is a name that features almost every time. ![]()
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